Chris Jackson

all the videos: send us clips and trailers, in three easy steps

It stands to reason: people like watching TV and movies, and they also like watching videos about TV and movies. All a bit meta, but that’s what we do here…

clips, clips, clips

Through Atlas, the global video and audio index, MetaBroadcast distributes metadata to a broad range of EPGs, within apps, portals and other online publisher destinations. This includes listings, extra info about programmes, plus images, cast, contributors and crew, and on-demand info, and lots more.

For some time we’ve been able to provide clips from a few big sources, including the BBC, Channel 4, and Preview Networks (for movies). This was done through custom integrations with the automatic feeds and APIs provided by these sources.

Over the past months we’ve increasingly heard that others would also like to contribute their clips, too. But not everyone has automatic feeds or APIs. In fact, we’re hearing that most people simply upload the clips to video sites like YouTube or Vimeo.

how does it work?

Today we’re pleased to announce a way for anyone who produces or distributes content for TV and cinema to add their clips to Atlas, so that they appear across the online publishers we work with. Here’s how it works:

  1. Get in contact.

    Let us know which channels or studios you represent, and a YouTube or Vimeo channel or user where we can find your videos. You can reach us via atlas at, or using the buttons below the post.

  2. Give us access to your data

    For YouTube start here, and for Vimeo please drop us a line. This is very secure. We will only receive access to your videos and their tags. We don’t the ability to read any special stats, or change your videos in any way. If you change your mind, just go to your account settings, and remove MetaBroadcast from the “applications” that can access your account.

  3. Start tagging your videos with the content they relate to.

    Instructions for YouTube are here (note that they are not publicly displayed) and for Vimeo are here. There is a simple format for the tags. And there’s an example at the bottom of this post.

  4. Wait a week or two, while we get everything set up, and clips start feeding through.

    We’ll let you know when this is done, and show you the results of your good work.

The great thing about our approach is that, after initial setup, it’s entirely automatic, so completely under your control. Tag your content, and it appears automatically for the publishers who have your data enabled. We take all tagged videos, and publish them immediately. If you want the content removed, simply untag it—within a matter of hours it will be removed, across all the publishers. If you want a video released at a particular point, just tag it when you’re ready. We reflect changes within a few hours. Unfortunately this does mean we’re not able to make manual changes, to add content you tell us about some other way, or to remove content.

Naturally it’s the publisher who has the final say on which videos, and from which companies they will publish. Also, some publishers have processes which can add a few extra hours of delay when making changes. That said, we expect most publishers will take all videos from reputable sources, and that changes will be quick in most cases.

let’s get started!

If you have some content, we’d love to hear from you. Get in touch with the buttons below, and we look forward to working together.

here’s the example


The first bit,

tells us to use this tag within Atlas, then the bit after is an ID telling us the content it refers to. For example,
is the ID for tonight’s episode of Waterloo Road.

You can find IDs from the URLs of web publishers who use Atlas, for example RadioTimes. From their schedule, when I click on tonight’s Waterloo Road, I get to this URL (which is also a great example of how clips are displayed):

From which, I can clearly see the ID. It’s the bit between “episode”, and the show name, and excludes slashes. Since it is a computer, not a person, that is reading these tags, it’s really important to follow these instructions precisely. Do get in touch if you encounter any difficulties.

This post was updated on 17 January 2014 to include updated details on how to givs us access to your YouTube or Vimeo account.

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