Strengthen your metadata strategy with a seamless entertainment integration by licensing IMDb data

One of the major hurdles for entertainment streaming and content discovery services is organising and collecting metadata.

Metadata is critical to success in the online entertainment sector, regardless of your business’ position. Whether you’re suggesting content, curating reviews and information, offering a streaming guide, or hosting streaming content, metadata is key to helping audiences discover content they love.

To help you in this endeavour, MetaBroadcast is pleased to announce a new entertainment integration built by licensing IMDb metadata.

About MetaBroadcast’s Entertainment Integration

MetaBroadcast have been focusing on incorporating SVOD content into their bespoke metadata solutions. As part of plans to support content discovery, there was a requirement to enrich the metadata set that was received from the selected supplier. MetaBroadcast reviewed a number of potential metadata sources and the breadth and quality of IMDb’s metadata made it an easy decision for the team to use IMDb as our chosen enrichment source.

Why IMDb?

With hundreds of millions of searchable data items — including 8 million movie, TV and entertainment titles, 11 million cast and crew members and 12 million images — IMDb is the world’s most popular and authoritative source for information on movies, TV shows and celebrities. IMDb licenses information from its vast and authoritative database to third-party businesses, including film studios, television networks, streaming services, and cable companies, as well as airlines, electronics manufacturers, non-profit organizations, and software developers.

MetaBroadcast chose to license IMDb data as an enrichment option for both linear and on demand content.

How MetaBroadcast used IMDb to boost content discovery

We used IMDb’s metadata resources just like any other metadata service. IMDb data can help fill in information for the content hosted on a service, deliver a respected fan rating system, and add structure to content to ease the discovery process.

Adding IMDb data to your service can increase its depth and versatility. It will also power your brand’s content with data from the world’s most popular and authoritative source for information on movies, TV shows, and celebrities.

The benefits of using IMDb to enrich your entertainment metadata

To help you better understand how we leveraged data licensed from IMDb in the integration, we’ve curated some of the most impactful benefits uncovered by using this resource.

Source your metadata from a trusted name in the entertainment industry

First and foremost, having data licensed from IMDb can lend credibility to the information on your service. IMDb is the world’s most popular and authoritative source for information on movies, TV shows, and celebrities.

Licensing IMDb data can establish trust with your users in the information they see on your service.

Frequently updated ratings and data

Ratings can be one of the most challenging pieces of metadata to host on your entertainment service. You either have to create and manage your own rating system or pull in data from another source. Generally, neither option is ideal, and often services ignore reviews altogether.

Fans all over the world rate movies and shows on IMDb’s 1-to-10 scale. By licensing IMDb data, we were able to instantly access more than a billion IMDb fan ratings. These are not only numerous but up-to-date as well. The same goes for the rest of IMDb’s metadata, which is updated regularly.

Give your online entertainment service a boost with MetaBroadcast’s integration

If you’d like to learn more about how MetaBroadcast built our entertainment integration and how it can help your business, reach out to MetaBroadcast today!