Company - Meta Broadcast

MetaBroadcast is a specialist in metadata management for media organisations aggregating metadata from various sources.

Founded by former BBC technologists, we bring deep expertise in metadata and a clear vision for how technology can unlock its full potential. We understand that true data unification isn’t just about technology—it’s about the synergy of systems, people, and processes. We help you break down data silos, whether from internal platforms or external sources, to create a seamless, enriched content ecosystem.

In the rapidly evolving TV and video landscape, metadata is the invisible force shaping audience insights, content discovery and viewer engagement. Unified metadata isn’t just important—it’s mission-critical. At MetaBroadcast, our relentless focus is delivering a platform that serves as the single source of truth for descriptive metadata.

Today, MetaBroadcast leads the UK market in processing and managing aggregated metadata. Our flagship platform, Atlas, powers tens of millions of daily transactions and handles over 10 million records with precision. Now in its fifth generation, Atlas has been continuously optimised to deliver the scale, speed, and intelligence required for accurate metadata processing, equivalence, and workflow automation—ensuring our customers stay ahead in a data-driven world.

Our Mission

To be the leading metadata management specialist facilitating efficient availability of high-integrity descriptive metadata powering content discovery, viewer engagement and audience measurement solutions.

Our Team

Meet our team of data scientists, editors and software engineers.

Jamie Mackinlay
CEO

Andy Johnston
CTO

Karthik Dasari
Chairman

Mark Thompson
Non-ExecutiveDirector

Tom Llewellyn-Lloyd
CFO

Dina Lianou
Head of Customer Success

Peggy Dau
Head of Marketing

Tristan Beardmore-Gray
Platform & System Architect

Emil Enache
Senior Engineer

Ivan Karaslavov
Application & Frontend Developer

Alex Vasilokostas
Software Engineer

Guy Amos
Head of Editorial & Research

Simon Whitlock
Content Data Editor

Andy Young
Content Data Editor

Rachel Naylor
Content Data Editor

Company Spirit

We know that a company is only as good as its people

Metabroadcast operates in a culture of trust, self-development, fellowship, and inclusiveness. It is the MB team that creates the customer loyalty we are known for!

We are committed to our Customers’ Success

Every project is personal to us. We are customer obsessed and for this we put ourselves in the customer’s position so as to provide the best possible product for their needs.

We believe that nothing is impossible

We operate on the notion that an idea only seems impossible until it’s done! We are curious to experiment with new ways and find solutions that will evolve our product.

We are passionate about Media

We adore entertainment. We live on franchises. We are opinionated about everything TV, sport and film.

We learn from the past, we shape the future

Innovation and high-quality standards are at the heart of Metabroadcast. We achieve this by investing in people who do not settle with the present, are always chasing the newest technologies and are encouraged to see things differently.

ESG

We believe that a diversity of experience, perspectives, and backgrounds will lead to a more collaborative work environment and tangible actions to ensure a sustainable future.

Our ESG report sets out the Environmental, Social and Governance (“ESG”) policies and information of MetaBroadcast Ltd. This includes MetaBroadcast’s commitment to the United Nations Sustainable Development Goals (“SDGs”) and disclosure of the company’s goals and progress against certain key metrics.

ESG Report

We are part of a robust ecosystem

We collaborate with entities throughout the media supply chain – from technology providers and industry bodies to data sources, video service providers and audience measurement.

Technology Partners

Ecosystem partners

A sample of our sources

We are specialists in metadata management