MetaBroadcast Earns DPP Committed to Sustainability Mark

London, 24^th April 2024 — MetaBroadcast, the leading metadata management provider for broadcasters, streamer services, and Pay TV operators, today announced that it has been awarded the DPP Committed to Sustainability mark. In the face of growing concern about climate change, the DPP’s Committed to Sustainability program offers a practical tool to assess an organisation’s progress against key environmental measures. It provides a common framework for procurement teams to assess their suppliers’ environmental impact. 

With broadcasters such as the UK’s ITV committed to running a 100% sustainable supply chain by 2030, MetaBroadcast initiated its ESG programme in 2023. As a vendor serving the media and entertainment sector, MetaBroadcast is persistently measuring its carbon emissions from its customer-facing cloud-based Atlas platform, its internal cloud-based business applications, and all business travel with goals to reduce its carbon footprint. It has established environmental sustainability travel guidelines and best practices for its 100% remote workforce. 

Jamie Mackinlay, CEO of MetaBroadcast, added, “There are few more important challenges in our lives than operating in a sustainable way to help our planet. The DPP has taken a leadership role in helping a range of media and entertainment businesses to put ESG at the centre of their operations and ways of working. I am proud of the progress we have made in attaining this standard but know we are only just starting our journey.”

”We are delighted that MetaBroadcast has started its sustainability journey with our Committed to Sustainability programme. Joining over 60 companies in the industry to be awarded the mark, MetaBroadcast is taking the first step towards a more sustainable future.” says Abdul Hakim, DPP Head of Business Development & Committed to Sustainability Lead. 

As MetaBroadcast joins a community of businesses committed to sustainable working, it looks forward to working collaboratively with other programme members, sharing learnings and best practices. MetaBroadcast will continue to implement changes, guided by the programme’s checklist, to enhance its sustainability best practices.